About Us
TriMedia Publishing may be a new publishing boutique, established in Apr 2006, but it stands on the shoulders of some of the most established and exciting student publications in Singapore.
 Our winning edge- the 5Cs
Our team
Our stable of youth publications
Our external editorial track record
Our national events
Our partnership with you
Our logo
Our winning edge- the 5Cs
1. Credentials- Please call us for a sample of our professional-standard work, which has been built over more than a decade. We are undoubtedly the most prolific student publication team in Singapore, publishing more than 500 stories in a year.
2. Cost- Our services are competitively-priced as we have no overheads, and enjoy the support of the School of Film & Media Studies as this is part of its curriculum in building entrepreneurial media practitioners and leaders.
3. Comprehensiveness- Our one-stop team spans expertise in bilingual writing, editing, editorial and collaterals design, web design, photography, translation, publicity, hosting and events management.
4. Creativity- Each new team, rotated every half a year, brings with it fresh ideas and a willingness to experiment and push the creative envelope further.
5. Coaching- We are advised by lecturers who were successful news and magazine journalists, PR practitioners and artist/designer.
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Our team
Handpicked and led by lecturer and former news, entertainment and business journalist Robin Yee, the 10-strong fulltime staff of third-year Mass Communication students from Ngee Ann Polytechnic’s School of Film & Media Studies are the editors, designers and promotions team behind Tribune, hype, www.theurbanwire.com.
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Our stable of youth publications
14-year-old campus news paper Tribune has a reputation for investigative journalism lauded by local newspapers, while lifestyle magazine hype (now in its 22nd issue) wows with its always refreshing concepts, fashion spreads, including the latest one where we flew models and crew to New York, and vibrant takes on
lifestyle of the young and restless. Baby of the group, entertainment e-zine www.theurbanwire.com peaked at 1 million hits within a month, when it did a Harry Potter special that the top sites in the world linked to. It continues to attract the attention of viewers and other sites, such as gaming portal gameaxis.com, youth portal youth.sg and others who syndicate material from it both for online and print publication. Even American contributors, including a cartoonist, have sought us out.
We continue to be the only student-led media in Singapore always invited to cover major entertainment events, including the MTV Asia Awards, and have flown to Bangkok this year to continue to do so.
We have also designed and printed 30,000 copies of eight designs of postcards for publicising our publications.
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Our external editorial track record
This led us to be commissioned, for the last three years, to produce Ngee Ann Polytechnic’s outreach magazine, hyper, for students, which is mailed directly to 38,000 households in Singapore. This is the largest reach for any youth magazine in Singapore.
TriMedia Publishing has also been commissioned to write other articles for
- LIME,
- cable guide Telescope,
- gaming mag GameAxis,
- teen mag Teenage,
- food mag Eat!,
- men’s magazine SNAG and
- EduScape, which is distributed to all tertiary institutions in Singapore.
Our other main client for design work is the Charlton Media Group, which produces trade magazines such as Singapore Business Review.
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Our national events
We have also organised two national charity events under the auspices of www.theurbanwire.com. Bridging the Digital Divide saw the team collecting, refurbishing and distributing about 300 used and donated computers to needy students from all around Singapore. And recently, in Jan 2006, we launched S.M.A.R.T.S, an original charity gameshow we and local media believe is the first in Asia, if not the world. Students from more than 120 secondary schools in Singapore played the game which helped them donate $8,000 to young-people’s charities at no cost to them. They also won more than $11,000 in prizes that we canvassed from local telco giant SingTel and Apple. Our internal publicity efforts saw the events garner coverage from more than 10 media vehicles including techie bible Digital Life and entertainment mag LIME, which were our official media partners.
Next up, in June we will be organising an exhibition and charity sale of works from our Photojournalism students to raise funds for needy polytechnic students.
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Our partnership with you
To reach a young audience, you may like to place advertisements in our publications:
Tribune – staff & students of Ngee Ann Polytechnic
hype – local youths who hang out at trendy places and
students of Ngee Ann Polytechnic
www.theurbanwire.com – web-savvy young global citizens who love movies,
gaming, celeb profiles and winning attractive prizes
Based on our experiences and track record, we are also pleased to offer the following range of services to external clients:
Print Medium
- Editorial consultation
- Newsletter design
- Graphic Design
- Photography
- Advertising Creatives
Online Medium
- Web Design
- Flash Animation
Services
- Publicity and Promotions
- Events Management
Please contact us for a further discussion at 6460 8504 or robin@trimediabuzz.com.
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Our logo
Designed by Lin Xuanbin, the logo brings together the dominant colours of our three [hence TriMedia] youth publications:
Tribune is red [read] because its striking masthead is in that hue, and also because of its lifeblood importance. In Mandarin, “yi zhen jian xue” means drawing blood at the first stab of a needle, ie getting to the heart of the matter immediately.
hype is green because of its constant freshness and youth-focus, it is also a promoter of growth, of the young mind, as it nurtures both creativity and thinking with its serious features on issues.
www.theurbanwire.com incorporates amber as the main contrast colour in its webpages because amber is sticky and valued for what is embedded within, which is the goal of good sites. It also looks like liquid gold.
Together, these are also the colours of traffic lights, which work in concert to control and direct the vital flow of traffic and information, and thus arrange suggest circulation and unbroken, endless motion and energy.
The use of the quote mark shows the journalistic fundamental of interviewing the right sources so that their expert and relevant opinions can be reflected in our reports. |
