Hot on the heels of its opening last November, Nike Singapore unveiled its latest Spring 2009 Women’s Training collection on Feb 19 at Wisma Atria, Atrium
The event labelled “Be Transformed” showcased the brand’s latest range of female sporting footwear and apparel through a series of fashion shows and workout demonstrations.
Dubbed the Nike Sister Series, the current collection consists of three models – Sister One (for cross training), Bold Sister (a high-cut variant for extensive ankle support) and Strong Sister (for lightweight, supportive training).
Each model incorporates advance sporting technology that allows users to move about freely while participating in different physical activities.
Fronting the campaign was Mediacorp actress Jeanette Aw and Kuala Lumpur-based fitness instructor Leonara Halim.
The former demonstrated an energetic five-minute Body Jam workout while Leonara showcased off her quick chops with a heart-thumping Body Combat workout.
While both Leonara and Jeanette Aw were both left sweating profusely after their respective workouts, they hardly looked like washed up gym rats about to pass out thanks to their fashionable, well cut apparel.
“What I like best about the new collection is its bright and vibrant colours. The shoes are especially great because they provide all-in-one functionality and different dimensions to allow me to explore different activities,” said Jeanette Aw at a press interview.
All things said and done, the event was all about allowing women to take charge of their lives and transform themselves.
Jeanette Aw, who sought her own transformation through dance and an active lifestyle, offers this advice to young women seeking to make a change in their lives, “Just take the first step, that is what’s most important.”