Articles By: HYPE

HYPE is an entertainment and lifestyle magazine published by m:idea. Circulation: 4,000 copies bi-annual. Distribution: 30 F&B/Retail Outlets all over Singapore.
King Arthur: The Legend Lives Again

King Arthur: The Legend Lives Again

Dive deep into the Arthurian legend of the main who pulled a sword from a stone and explore the first of six King Arthur instalments.

Para-sports In Singapore: What Does The Future Hold?

Para-sports In Singapore: What Does The Future Hold?

Hype delves into the local para-sports scene to find out what lies ahead for this community

eSports: A Different Kind of Game

eSports: A Different Kind of Game

HYPE embarks on a quest to find out the prospects of having an active eSports culture in Singapore.

Guardians Misfits Turn Stellar Heroes

Guardians Misfits Turn Stellar Heroes

Prepare to be hooked on a feeling with the upcoming Marvel film, Guardians of the Galaxy Vol 2.

Film is Not Dead

Film is Not Dead

Film photography is making a comeback. Photography enthusiasts are returning to the craft’s roots and shooting with analogue cameras.

Rok It with Thrift Shops

Rok It with Thrift Shops

Discover thrifting at UK’s leading vintage store, Rokit, with Cheryl Koh during a Ngee Ann Polytechnic study trip to London.

No Batter Joy Than Baking

No Batter Joy Than Baking

Scroll through your social media feed and you’re likely to spot aesthetically pleasing pictures of baked goods. HYPE explores the trend of baking among youths.

Whitewashing: Paint the Town White

Whitewashing: Paint the Town White

Actors in “yellowface” and “blackface” may sound like horrors of a bygone century but we dig deeper into the prevalent issue of whitewashing in Hollywood.

Beauty and the Beast – Ever as Before, Ever just as Sure.

Beauty and the Beast – Ever as Before, Ever just as Sure.

Hype gets a fresh dose of Beauty and the Beast which continues to make magic using the latest animation technology

Dating Layers Up – It’s Getting Cold

Dating Layers Up – It’s Getting Cold

Navigate the world of dating and unravel the stages that defines the development of a romantic relationship.

Love on the Line: Artisan Jewelry

Love on the Line: Artisan Jewelry

Take a look at Singapore-based artisan jewelry online shops and their unique pieces.

Fragrance 101: What’s Your Poison?

Fragrance 101: What’s Your Poison?

This guide covers all you need to know to find your signature perfume.